Location: Minsk
A minimalist but expressive project developed to demonstrate the philosophy of ML Smart Group — "inspire to create". The stand design was developed for participation in the international exhibition and forum "Design Days" in Minsk. The main task was to show functionality, so that the compact plate would act as a reliable and cool material (which it is), to form a recognizable communication zone, to be spectacular and memorable, so that people would want to come to the stand and find out what is presented here, to emphasize the innovative approach. Main elements: Clear geometry and architectural purity of lines. Emphasis on black and white contrast, emphasizing rigor and modernity. The main corporate colors of the company are black and white. Black indicates prestige, established values and stability. White shows nobility and purity. Integration of media (screen, QR codes) and hidden lighting for technology.
