Location: Minsk, Belarus
The Ankron Lighting Showroom Located in a newly developed area of the city, this 75-square-meter showroom offers a bold yet balanced take on modern lighting retail. The client envisioned a space that would be bright and contemporary without falling into cliché — a place where the lighting fixtures themselves would remain the stars, not get lost in the background. We based the design on a sharp and confident palette: black, white, and an energizing olive green. Complementing this, the concrete-gray tones added raw texture, embracing the beauty of imperfection and lending the space a dynamic character. Two distinct workstations for the showroom managers were integrated into the layout — each with a unique identity. The reception desk stands out with its bold presence, drawing visitors in, while the second workspace blends seamlessly into the environment in pure white, maintaining focus on the products. To avoid visual clutter on the ceiling, we limited the number of installed fixtures, ensuring each piece could be appreciated in isolation. Mirrors on the columns playfully expand the space and reflect the light, adding depth and movement. The showroom’s signature twist lies in its unconventional furniture: a metallic sofa, raw industrial chairs, and a pouf made of straw — unexpected textures that spark curiosity. "Ankron" is a showroom designed for those who appreciate the true beauty of light.
