Location: Nato Vachnadze street, Tbilisi,Georgia
The space was divided into four parts: social concept store, work space, meeting room, warehouse space. The total area is 90 sq.m. According to the request of the customer, 350+ name items of more than 20 social enterprises were arranged in one space without disturbing the harmony. At the first stage, we selected a place for each product in advance and only after that we started working on the design. Since the presented products were diverse, I chose a neutral background. The combination of wood details and greenish-blue colors compositionally binds and highlights all kinds of handicrafts. "The content of the space itself was very interesting to me, it became the main reason why we started the design process with great pleasure and enthusiasm. Each item presented here has a social impact, and its user becomes a sharer of a new idea - when you can make the world better and have a positive impact on other people's lives by making a responsible purchase. The spaces created by the oval arches in the store space have lighting as a background. The main accent is the pink chandeliers, which the designer made himself. The principle of zoning is designed to facilitate communication between customers and store staff, as well as between store staff and employees of the organization. We believe that the concept of the project corresponds exactly to the content of the brand - 1/3 of the mentioned area is a working space, which created an additional comfortable environment for social entrepreneurs to hold business meetings. Design accents are mainly made on the consumer space or store. As mentioned above, the space is a unique concept, which for the first time brought together the handmade products of social entrepreneurs and can be said to be a design work itself. Accordingly, we tried to make the background compositionally emphasizing and not diverting attention. Simplicity further highlights the creative value of social entrepreneurs and makes it visible to customers.