Location: Al. 15 Kazbegi Street, Tbilisi, Georgia
Tserti - is a brand of traditional Georgian food products. The concept store of the brand is located at Kazbegi Street #15 in Tbilisi. It was very interesting for us to work on the interior of the conceptual store, rather, we had maximum freedom from the customer's side, which was reflected in the final result. Our goal was to create a grocery store concept that we have never seen before in Tbilisi. Also, each product presented in the store should be presented to the customer in the most modern way possible. All of this together - interior, products and conceptual cafe, harmoniously combine with each other and create a pleasant mood for the guests of the store. The main concept of "Point" is the most transparent production process, which is directly readable upon entering the interior of the store. All visitors to the store have the opportunity to observe the complete production cycle, which takes place behind the glass dividing walls in the interior. Although the interior, at first glance, is light and minimalistic, a number of materials of different colors and textures are used. In the interior of the existing building, the reinforced concrete masses have been left in their original form. The gray tone of the concrete perfectly balances the multi-colored palette used in the various details. During the design process, our main goal was to offer traditional products in a different form to store customers. That is why the standard facades of the counter-refrigerators, which are a single continuous mass in the interior of the store, are covered with a transparent, illuminated minablock structure. All the shelves needed to place the product are made of construction reinforcement and painted with different colors and tones of paint. In the process of working on the project, we decided to divide the existing high-ceilinged space into two parts and created the most airy and light structure on which the conceptual cafe of "Point" is located. These two independent floors are connected by a massive metal spiral staircase, which in turn is one of the main elements of the interior.